Creating A Newsletter Business Name - The 5 Things To Consider

If you are at the point in your newsletter business building process where selecting a name for your newsletter makes sense, and you have already completed the first five things you should do when starting a newsletter business, this article will help you with the next step!

When it comes to selecting a name for your online newsletter business, there are a few things you should consider before you come to a final decision.

By taking the time to answer each one of these questions below for the name you are considering, it will help you choose a great name that will serve your business well in the long-run.

Table of Contents

#1 Is the Name in Alignment with the Value Provided in the Newsletter?

#2 Does the Name Create a Word Picture or a Specific Emotion for Subscribers?

#3 Is the Name Three Words or Less?

#4 Is the Name Easy to Spell?

#5 Is the Name Being Used by Another Newsletter Business or Brand?

#1 Is the Name in Alignment with the Value Provided in the Newsletter?

Sometimes it makes sense to be clever with naming something, and other times it doesn’t.

This means that when it comes to naming your newsletter business, you want to make sure that the name is connected to the “value” you plan on providing in the newsletter itself, and make sure that the name loosely (or strongly) communicates “why” the newsletter exists for current and future subscribers.

For example…

You wouldn’t want to have a newsletter name be “The Trash” if your newsletter is about food recipes for busy moms looking to make quick healthy meals for their family while juggling a 9-5 job.

A better name for that particular newsletter business would be something similar to “The Family Grub” or variations of those words (or similar words communicating the same idea).

If you look at other newsletters online…

Take a look to see how they have named their newsletter and how it is connected to the value that is in the newsletter itself. You may see a “model” or way of “packaging” your newsletter with a name that could work well for you.

When you run your potential list of names through this one question, make sure that you take the time to put yourself in the shoes of your future subscriber. Think about how it lands for them before they choose to sign up.

You can also take this one step further by thinking about how your future subscribers will bring your newsletter up in conversations with their friends because of the value that is in the newsletter, and how the content is impacting their day to day life.

#2 Does the Name Create a Word Picture or a Specific Emotion for Subscribers?

After you take the time to make sure that the name you are considering is connected to the value in the newsletter itself, the next step is to think about what kind of “pictures” or “feelings” your name creates in the minds and hearts of your future newsletter subscribers when they read it.

Do you see a picture that shows up in your mind, or is the name creating a certain set of emotions for you that you like?

Exercising your “empathy muscle” here in this exercise while running your newsletter name through this question will serve you very well.

When you are able to paint a picture in someone’s mind about what you are creating, and/or create a deep rooted emotion by what you choose to name your newsletter, the loyalty and connection your future subscribers will have towards your work will be…priceless.

A very smart business person in the past said, “People don’t buy ‘what’ you do, they buy ‘why’ you do it.”

If you can have your newsletter name create a strong emotional connection for future subscribers (and deliver value that is in alignment with your brand promise), you will definitely succeed as a newsletter business owner no matter what.

So…

If you feel like you created a good name, and it passed question #1, but doesn’t pass question #2 to the level of your liking, go back to the drawing board and start over.

This choice for your newsletter business is obviously a very important one, and you want to make sure you find a name that works well.

#3 Is the Name Three Words or Less?

This section is small for a reason, and that because it is pretty self-explanatory.

Before you solidify your name, make sure it is three words or less.

While you could have a newsletter business name that is longer than three words, we wouldn’t recommend it.

Also, when considering buying domains names, two and three word domain names are best.

#4 Is the Name Easy to Spell?

Just like in question #3 above, this section will also be short and sweet.

The last thing you want to do is make it difficult for future subscribers to find you…especially when they are online.

So right now, if you believe that you have a word in your name that will be difficult for your market to spell, take the time to rework the name before you start building the newsletter platform around it!

To find a better word (for one of the words in the name), go to any thesaurus website and type the word into the search bar to see if there are any other better words you can use instead that have the same or similar meaning.

By having an easy newsletter business name for your market to spell, you will be well on your way to creating the success we know that is possible for you.

#5 Is the Name Being Used by Another Newsletter Business or Brand?

This is the last question you need to ask yourself before you choose to move your newsletter business building process forward.

Take some time right now to look up and see if your name is being used, and take into account how it is being used (if it is being used by another business).

If you don’t find a specific newsletter that has been created with the name you want to run with inside the specific context you want to use it in, then you have definitely found a winner!

We are not patent or intellectual property attorneys, so for you to “Cross the T’s and dot the I’s” for your newsletter business name, consider consulting an attorney if you feel it is necessary before taking the next step.

Now That You Know the 5 Things to Consider When Creating A Memorable Name For Your Newsletter Business, Now is the Time to Take Action…

Here at The Pursuit Newsletter, we are focused on serving the “online newsletter business owner” who wants to reach their newsletter business goals as quickly as possible.

The content on our site and in our email newsletter will absolutely give you the “entrepreneurial edge” you need as you start, build and grow your online newsletter business into what you know it can become.

The content you will find on our website and in our email newsletter will absolutely help you in a major way as you continue your pursuit of being an online newsletter business owner that reaches their goals.

Make it a great day!

-The Pursuit Newsletter Team