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Welcome To The “First Things First” Page!
Welcome To The “First Things First” Page
Read This Entire Page If You Are A New Subscriber
This page was created specifically for you to provide you with a solid foundation as a subscriber to our newsletter, and to give you a better idea about what to expect as you stay plugged into receiving our newsletter.
In the 4 specific content sections that are featured below in the table of contents…
You will get instant access to important info, tips and strategies that will effectively guide you toward creating success in your newsletter business.
Also…
Make sure you read this entire page from top to bottom before clicking on any of the links.
This will ensure that you have a full understanding about everything that’s on this page, and how all of it will help you over the long run as a newsletter business owner.
As always…
If you have any challenges understanding anything on this page, or need help with a specific thing while building your newsletter business, please feel free to reach out to us so we can help you get through whatever you need, so you can stay on track to creating success!
To Your Future Newsletter Business Success,
The Pursuit Newsletter Team
Table Of Contents
I. Are You A New Subscriber? Read This Section Now!
II. “I Just Launched My Newsletter - Now What?!”
III. Strategic Growth Section (For “Newbies”)
IV. Strategic Growth Section (For “Veterans”)
I. Are You A New Subscriber? Read This Section Now!
If you are a new subscriber, make sure you complete all the steps below to have the best possible experience with us as a subscriber who is serious about efficiently reaching their newsletter business goals in the fastest way possible!
Step #1: Finish All The Steps Covered In Newsletter #1
Make sure that you read, understand and execute on everything that we covered in the first issue of The Pursuit Newsletter.
Click the link below for you to get instant access to issue #1:
Not Subscribed To Our Newsletter Yet?
Step #2: Add A Reminder To Your Phone About The Next Issue
Right now, The Pursuit Newsletter will be sent straight to your email inbox on the 2nd and 4th Thursday of every month.
Given the frequency of how we are currently sending you the newsletter, we believe that if you are serious about your newsletter business…
It would make sense that you set up a “recurring calendar reminder” on the 2nd and 4th Thursday of the month that hits you at 8am in the morning.
This calendar reminder could say:
“The Pursuit Newsletter - Sent Today - To-Do List - Get Done”
This calendar reminder will allow you to plan ahead, so that you can consume the newsletter in its entirety.
Setting up this calendar reminder will also help you plan out when you will execute what you learn in the newsletter itself before the next one is sent approximately 2 weeks later.
We believe that staying on top of everything we publish for you like this, will help you create the newsletter business success you are seeking as fast as possible.
Step #3: Follow Us On Social Media For Exclusive Content + Offers
Every new article (and valuable piece of content) we publish for you will also be posted to our social media profiles.
If you ever miss seeing these posts on social media, you will get instant access to the brand new pieces of content in the next newsletter we send you.
Follow our current social media profiles below now!
Step #4: Visit The “Start Here” Page To Begin Your Journey
After you read and complete everything we have asked you to up to this point, the next thing you need to do is visit the “Start Here” page.
Here is the direct link to the start here page below...
The “Start Here” page was created to show you the best way for you to use our website to accomplish your newsletter business goals effectively.
The best part about this page is that…
It takes your current level of knowledge and experience into account, and shows you how to effectively navigate through our website to create the success you are seeking.
This page is written in a step-by-step manner, and is set up in a way for you to easily understand what you need to do next no matter where you are starting from.
As always…
If you run into any challenges as begin working your way through each one of these important steps, please don’t hesitate to contact us so we can help you resolve whatever issues you may be experiencing.
II. “I Just Launched My Newsletter - Now What?!”
First off, congratulations!
If you have gotten to the point of pushing “GO” on your launch, and you are now on the other side of your “Launch Week,” this is a massive accomplishment!
Take a brief moment right now to celebrate this achievement before you start reading the next paragraph below.
Now that you have taken a moment to recognize yourself, and your amazing accomplishment, now it is time to get back to work.
This is what you need to do next…
Read this one article linked below to keep the momentum going.
This piece of content will help you get you focused on taking the right actions from this point forward, so that you can effectively accomplish your goals as a newsletter business owner who is serious about their success.
After you review this article, and begin taking action…
Then we suggest that you visit the “Start Here” page again to continue taking the right actions as you continue down your newsletter business building path.
III. Strategic Growth Section (For “Newbies”)
If you are someone who has never heard about this kind of business until now, or if you are just getting started as a newsletter business owner (with us as your guide), this entire section below was written for you.
This section is for those who:
Just found out about this kind of business (never knew until now)
Are interested in starting a newsletter (needs guidance)
Started working on their newsletter (getting ready to launch)
Just finished their “launch day” and “launch week” (ready for next step)
Are on “Day 8” of their newsletter journey (needs guidance)
Have a newsletter that is less than 60 days old (Day 8-Day 60)
ATTENTION NEWBIES: If You Have NOT Launched Your Newsletter Yet, Read This
If you still haven’t launched your newsletter yet follow these specific steps outlined below:
Keep following the “Start Here” page guidance
Decide on a launch day for your newsletter
Get everything done that needs to be done
Launch your newsletter into the marketplace on launch day
Create a successful launch week (7 days)
The Bottom Line: Do whatever you have to do as fast as you can, (with your current set of resources) to get your newsletter business up and ready to launch. Use the “Start Here” page that we created for you below to keep you on track as you continually work through and make progress towards having a great launch day, and launch week.
If you run into any roadblocks or challenges, please feel free to reach out to us so we can help you overcome any obstacles that show up for you.
ATTENTION NEWBIES: If You Launched Your Newsletter, And It Is Less Than 60 Days Old From Your Newsletter Launch Day, Read This
If you just launched your newsletter, and it is less than 60 days old, this is where you need to place your focus right now.
In this phase of your newsletter business, you should be using the article on our site titled “How To Grow Your Newsletter Business After Launch Week” as your main “guide of action” right now.
Aside from using that article as your guide to grow after launch day, make sure that you focus on accomplishing these specific things below:
Focus on creating content for your site on a consistent basis
Focus on delivering your email newsletter on a consistent basis
Focus on driving targeted traffic through your website to generate new subscribers (test multiple things that make sense)
Focus on paying attention to specific “conversion rates” and “engagement metrics” that make sense on your platform
Focus on paying attention to important email newsletter engagement metrics that you know advertisers will ask you about
Optimize specific things on your newsletter business site given the feedback you are getting and paying attention to every week.
The BIG GOAL for you right now as a “Newbie” in this phase is…
To get what you need from your business (via metrics, and analytics that matter), so you can effectively begin selling advertisers ads in your newsletter within 2 months or less from your newsletter’s official launch date.
Example Scenario (Ideal Situation For You): Let’s say you launched your newsletter on September 1st of this year. Between launch day, and the first 60 days, you will want to create and gather all of the key data you need to intelligently speak with advertisers. In a perfect world, you will have all of this set up by or before November 1st. Around November 1st, is when you will actively start reaching out to specific advertisers that make sense given the topic of your newsletter via email or phone. When you get to a decision maker, you will be able to pitch them on buying advertising space from you for their business. During those conversations, the key metrics that you acquired from your analytics within the first 60 days of your newsletter being launched will be the main part of your conversation with them before they choose to advertise with you or not.
Obviously there is more that is involved, but that is the 30,000 foot view of how you transition from the first 60 days into the next 60-90 days.
KEY OUTCOMES To Achieve Within The First 60 Days After Launch
Build the newsletter list to at least 5,000 subscribers
Generate a good open rate that advertisers will like
Generate good website traffic numbers and page views
Achieve a “relatively consistent” subscriber growth rate each week (Example Statement: “We typically add 250 subscribers per week to our newsletter list”)
Understand the key rates of “growth” and “engagement” inside of your newsletter business platform given the amount of traffic you drive through your site on a weekly basis, and the amount of other emails and newsletters you send out in a given month.
Keep This In Mind Before You Pursue Advertisers To Buy Ads
When you cross off the “Key Outcomes” (listed above) for your newsletter business, that is when it will make sense for you to actively pursue relevant advertisers to place ads in your newsletter on a consistent basis.
This is also assuming that you have set things up in your business effectively where your newsletter list is continuing to grow its subscriber base at a semi-consistent rate over time. By illustrating consistent growth, it will be something advertisers like because they will most likely want to buy another ad from you in the future.
If an advertiser is interested in placing an ad in your newsletter, they will like to see these specific characteristics (below) about your newsletter list.
A newsletter list size of at least 5,000 subscribers
A good open rate for your newsletter issues (20% or more)
A good engagement / click through rate when you send the newsletter
A credible mix of traffic sources that built your newsletter list
A credible mix of continual traffic that continues building your list
Content they would like to have their ads next to (key: alignment)
The fact is that…
Most of the advertisers that you approach in the future will want to know:
How you generated the traffic to build your newsletter list
The key engagement metrics for your newsletter business that matter to them most (open rate, click through rate etc.)
If you can’t supply any of this information to them on the front end when you initially start speaking with them, you will really screw up these conversations and relationships, and hurt your ability to generate advertising revenue in the beginning of your business.
IV. Strategic Growth Section (For “Veterans”)
If you are someone who has already launched their newsletter business, and you are past the first 60 days from the day you launched, this entire section was written for you.
This section is for those who:
Launched their newsletter (more than 60 days from launch day)
Are struggling to accomplish the key metrics that attract advertisers
Are just starting to reach out to advertisers to sell ads (hit key metrics)
Have created some success and revenue with their newsletter
Are looking to scale up their traffic and the size of their subscriber list
ATTENTION VETERANS: If It Has Been More Than 60 Days Since You Launched Your Newsletter, Read This
If You Have Hit The Key Metrics That Will Interest Advertisers
Key Metrics To Accomplish:
5000+ Newsletter Subscribers
An Open Rate Of 20% or More For Each Newsletter That You Send
Create Everything You Need To Speak With Advertisers
Key Actions And Outcomes To Focus On:
Actively pursue advertisers to buy newsletter ads from you
Continue creating new content for your newsletter website
Continue creating and sending your newsletter to your newsletter list
Continue looking for ways to grow your traffic and page views
Continue figuring out and executing on growing your subscriber list
If You Have Not Hit The Key Metrics That Interest Advertisers
Keep working and staying focused on building your business strategically by using everything we have created for you in our previous newsletters, and through everything that we have published on our website.
Remember…
You want to get to the point where you have everything you need to start having worthwhile and valuable conversations with advertisers, so you can get them interested in buying ad space from you in your newsletter.
If you feel like you are stuck at this point…
And also feel like you need personal help to help you overcome your current set of challenges when it comes to growing your newsletter business reach out to us and we will find a way to help you.
ATTENTION VETERANS: If It Has Been More Than 60 Days Since You Have Launched Your Newsletter And You Have Successfully Created Revenue With Your Newsletter Business In Less Than A Year By Selling Ad Space To Advertisers, But You Need Guidance About “What You Should Focus On” From This Point Forward, Read This
First off…
Congratulations.
You are well on your way to building something that grows and scales into something amazing for you, and your future.
At this point…
You get to decide the direction you want to take this, which is totally exciting when you step back and look at everything you have accomplished up to this point.
If you need any help or guidance about figuring out what that looks like for you and your newsletter newsletter in its current state, feel free to reach out to us if you need support with figuring it out.
Key Reminder About Being A Subscriber To The Pursuit Newsletter
In every issue of The Pursuit Newsletter, we will include each one of these sections listed below to help you build a newsletter business:
1. Articles Of Interest - We will always have fresh new content for you in The Pursuit Newsletter to learn from, so you can get access to the freshest content we recently created to implement into your business.
2. Internet News That Impacts You - We will always have the most recent updated changes to the internet and business world in The Pursuit Newsletter that will impact you as a newsletter business owner now and in the future
3. Need More Subscribers? Read This Section! - This section in The Pursuit Newsletter will always be full of specific pieces of actionable value that will continually help you grow a newsletter that crushes it
Make sure that you are subscribed to The Pursuit Newsletter, if you are serious about creating newsletter business success.