The Pursuit Newsletter Issue #11

Thursday, January 11, 2024

The Pursuit Newsletter Issue #11

Welcome to the first issue of The Pursuit Newsletter in 2024!

Our team hopes that you had a wonderful holiday season, and are ready for everything that is in store for you as a loyal subscriber of ours.

To kick off this email newsletter issue for today…

We have some important pieces of information to share with you about the future of The Pursuit Newsletter.

Here’s the bottom line…

In 2024, you can expect The Pursuit Newsletter to produce an amazing library of content in our email newsletter going forward.

Every piece of content that we produce for you in 2024 will…

#1 - Help You Drive High Quality Traffic Into Your Newsletter Business Website

This content will help you drive “free” and “paid” traffic into your newsletter business website on a consistent basis to get the best results.

When you implement everything that you learn from this content, you will never have to worry about driving targeted traffic into your newsletter website ever again!

#2 - Help You Create The Best Newsletter Content Possible For Your Audience That Makes Them Look Forward To Your Next Email Newsletter

This content will teach you “how to think about creating email newsletter content” for your subscribers on a consistent basis.

When you implement everything you learn from this newly created content, you will never have to worry about creating email newsletter content for your audience ever again!

The key to creating an email newsletter that your subscribers love to read, is to look at your email newsletter from their perspective, and create what you know they want (and need) from you on a consistent basis!

#3 - Help You Create The Best Website Content Possible For Your Newsletter Website To Attract The Right Subscribers Into Your Newsletter Subscriber List Consistently

This content will teach you “how to think about” and “how to create” website content for your audience on a consistent basis.

When you implement everything you learn, you will never have to worry about creating new content for your newsletter website again.

This kind of content will rank well in the search engines, and will be passed around by people in your market on a consistent basis via multiple different ways.

#4 - Help You Implement The Most Effective Tips, Strategies, Methods, and Ways To Grow All Aspects Of Your Business Into A Massive Success

In every single newsletter we produce, there will always be content sections that will address what we know is important to you at that time when it comes to helping you grow your media company into a massive success.

Multiple different topics will be covered in different sections of our future newsletters, and we look forward to helping you in this way.

To wrap up the intro to this newsletter…

Here is the last thing you need to know before diving into the Table of Contents.

If you haven’t officially “started” or “launched” your newsletter business yet, click here to give us the opportunity to help you start things off on the right foot, so you can move forward with clarity, confidence and focus!

Ok…now it is time to get to work! Let’s do this!

To Your Newsletter’s Success,
The Pursuit Newsletter Team

P.S. Are You A New Reader? Click Here Read This Important Info

Table Of Contents

  1. Your Personal Newsletter Business Journey (A Question)

  2. Rapid Fire Newsletter Business Building Tip

  3. Newsletter Business Traffic Generation Tips

  4. Newsletter Business Content Creation Tips

  5. Growing Your Newsletter Using YouTube

  6. Final Reminders From The Team

What Is The Status Of Your Newsletter Business?

Are you in the middle of Starting, Building, Launching, Growing, Monetizing or Scaling your newsletter business to the next level?

We have created an exclusive page for you on our website that will help you go from where you are to where you want to be.

Don’t wait another second!

Setting Up Your “System Of Activity & Planning” For Your Newsletter Business Every Single Year

Read this section if you are serious about executing one specific thing in your business right now that will have a direct impact on your media company’s growth in 30 days or less. This section will always be in our newsletter (until further notice) because we as a team will always be committed to providing you with what you need right now to quickly take action and create positive results.

In the previous issue of The Pursuit Newsletter, we covered “how to think about and execute” your “end of the year planning” system to have a successful 2024.

If you haven’t read that newsletter yet, we recommend that you click here and read it first before you read the rest of today’s newsletter.

Today’s “Rapid Fire Newsletter Business Building Tip” takes what we shared in the previous newsletter about “end of the year planning” and takes it to an entirely higher level of thinking and executing.

Here is what that means…

To build a successful newsletter business, you must build a system around everything that you do and build.

The most successful businesses in existence today use systems and processes to help them be managed in an effective way.

These are 4 of the various “system types” that we believe you need to integrate into your newsletter business, so that you can create the success we know is possible for you.

While there are other types of systems to create in your business…

This is a snapshot of the “30,000 foot view” systems that will help you run your business like a well-oiled machine.

System #1:
The “Activity Between Each Newsletter” System

This is the system of specific tasks that will be done in a specific order by either you (or your team members), and are completed between the moment you hit “send” on your newsletter, all the way up to hitting “send” again on the next newsletter.

This series of tasks will most likely be tied to production and marketing objectives that will add value to your current subscriber list while also creating new subscribers for your newsletter on the front end.

System #2:
The “Activity at The Beginning & End of The Month” System

This is the system of specific things that need to be done at the beginning & end of each MONTH for your newsletter business to make sure it continues to grow and run smoothly.

System #3:
The “Activity at The Beginning & End of The Quarter” System

This is the system of specific things that need to be done at the beginning & end of each QUARTER for your newsletter business to make sure it continues to grow and run smoothly.

System #4:
The “Activity at The Beginning & End of The Year” System

This is the system of specific things that need to be done at the beginning & end of each YEAR for your newsletter business to make sure it continues to grow and run smoothly.

Systems Remove “Variability” From Your Entire Business

When you take the time to create the necessary tasks that need to be done, and then build the necessary systems around those tasks that are aligned with your newsletter business goals, the result creates a well-oiled machine and results begin happening faster for you.

Yes…building these specific systems take time on the front end, but this one activity is worth every second of time that you invest in it when you start seeing your business grow without creating any stress for you or your team.

How you choose to create each one of these systems in your business is totally up to you, and depending on where you are in the lifecycle of your business will dictate how each one of these systems look on a continual basis.

At the end of the day…

Make sure that every system that is built is 100% in alignment with where you are focused on heading before the end of the year, and then readjust as needed when you start growing organically in a massive way.

Implement This Traffic Generation Tip If You Want To Grow Your Newsletter Subscriber List Without Using Paid Advertising

Read this section if you are serious about executing one specific thing in your business right now that will have a direct impact on your media company’s website traffic in 30 days or less.

Generating Traffic Into Your Site Is The Lifeblood Of Your Business

When you are starting out in your newsletter business, it is essential that you figure out an efficient and effective way to get in front of the “right” people who will be interested in what your newsletter offers them.

To get in front of the “right” people…

You can choose to “pound the pavement” using free and other time-intensive methods…

Or you can run paid media campaigns in the various “nooks and crannies” of the online and offline world where you believe your ideal audience hangs out and is reachable.

Implement This Tactic If You Are OK With “Pounding The Pavement”

If you are a newsletter business owner who does not want to spend money on paid advertising campaigns to build your newsletter subscriber list, this is what we recommend that you do.

Do This…

After you identify who your market is…

Then it is time to figure out where they are hanging out online (or offline).

Once you figure out where (and how) they can be reached, then it is time to figure out your approach.

For some niches and markets…

It is easy to get a person’s email address.

This would mean that sending personal one-on-one emails to these people with a value-centric message would be a good approach on the front end if your market was in alignment with this.

For other niches…

It is easy to talk to and interact with their ideal market via in-person networking events in their local area.

What Strategy Suits You And Your Newsletter?

The “Pound The Pavement” strategy that you choose to go with, will all depend on what the focus of your newsletter is, and who your ideal reader will be.

If you need any help figuring this out for your business, please don’t hesitate to reply to this email asking for our help.

Our team is standing by, and ready for your email.

Add This “Section” In Your Newsletter To Effortlessly Attract More Readers

Read this section if you are serious about executing one specific thing in your business right now that will have a direct impact on your media company’s content that is produced in 30 days or less.

Successful Newsletters Have Great Newsletter Sections

As a newsletter business owner, you should always be thinking about what you can do on your end to add more value to your newsletter subscribers.

This involves figuring out and experimenting with specific newsletter sections that will “house” different types of content in the newsletter that you send to your audience.

As you already know…

Interesting content that is relevant to your newsletter subscriber list will get open, read, and forwarded more often compared to content that is not interesting or engaging.

With that being said, here is a content creation idea for you to implement in your newsletter now or in the future.

Do This…

If it makes sense for your newsletter…

Create a “Case Study Section” that shows your subscriber a specific case study that is relevant to them and what your newsletter is about.

KEY: When you add content to that “Case Study Section” make sure that the content is so engaging and valuable where your audience can’t wait for the next case study in a future issue.

There are many ways to customize how you choose to lay everything out in the specific newsletter section, so use your creativity to make it amazing for your audience.


You have the option to include a case study in every issue of your newsletter or not, depending on the choices you made at the beginning of your newsletter business journey.

If you need a refresher on what the “beginning of your newsletter business journey should look like” click here to read a valuable article on our site that talks about this specific process.

Have fun with this content type in your newsletter, and let us know what you plan on doing in future newsletter issues when it comes to creating this kind of content for your newsletter business!

Follow This Simple Step-By-Step Process To Generate The Specific “Keyword Phrases” You Will Use For Your YouTube Videos That Will Drive Traffic Into Your Newsletter Business Website

Read this section if you are serious about using YouTube to create a continual stream of targeted traffic into your newsletter website. This section will be always included in our newsletter (until further notice) to provide you with what you need right now if you are serious about using YouTube for your business. Today’s content in this section builds off of what was published last time.

Did You Read Our Last Newsletter Talking About Using YouTube?

The last time we talked about using YouTube to grow your newsletter business, we focused on thinking about the creation of content around these two types of playlists.

Playlist #1 - Internal Videos Adding Value To Channel Visitors
*These Videos Cater To People Who Know/Like You Already - Where They Proactively Visit Your Channel To See What Else You Have For Them To Watch And Review.

Playlist #2 - Videos That Attract The Right People In Your Audience
*These Videos Cater To People Who Don’t Initially Know You - They Find These Videos Through Google, YouTube Search, or via The YouTube Recommendation Engine

If you didn’t get a chance to read that one section about these two playlists in The Pursuit Newsletter Issue #9, make sure you go back and review it now before reading this section below.

Taking The “Playlist #2 Strategy” To The Next Level

To continue your journey using YouTube to help you grow your newsletter business…

We are going to focus in on creating videos that could be included in a future playlist (Playlist #2 Content).

When choosing to create this kind of content…

It all starts out with putting yourself in the shoes of your market, and then thinking about where they are in all aspects of their life.

Given what you uncover about your market, it will most likely inspire them to type something into the YouTube or Google search engine to find what they need right at that moment.

When you are clear about what your ideal audience is searching for, it will allow you to create the content that they can find in YouTube (created by you) which in turn will help them find out about your newsletter as well.

Use this exercise below to help you start the brainstorming process to come up with the specific keyword phrases that your market will be typing into Google or YouTube.

Do This…

Step #1 - Get present, and put yourself in the shoes of your ideal subscriber

Step #2 - In your mind, go through a “normal day” that your subscriber normally experiences, and write down what comes to mind

KEY: When you write things down, put everything that comes up for you when doing the visualization. Record what “thoughts” or “challenges” they are having, and keep in mind how your newsletter could potentially help them with what they are thinking about or going through.

Step #3 - Take the time to look at everything you wrote down and allow yourself to start thinking about what this person would type into a search engine to help them handle some of the specific issues they just experienced during the day that you played out in your visualization.

Step #4 - Write down every keyword phrase (or sentence) that you believe your audience would type into Google or YouTube.

This Process Takes Work, Time, Patience And Actually “Giving A Crap”

If you do not give a crap about creating valuable video content for the audience, this is going to be a very difficult exercise for you.

The more time you take on the front end to come up with the 1-5 specific keyword phrases that make sense to create YouTube content around for your newsletter…

The more successful you will be using YouTube to drive targeted traffic into your newsletter subscriber list.

All of this comes down to being fully committed to doing what is best for your subscribers no matter how long it takes for you to make it happen.

We are going to assume that if you are a subscriber to The Pursuit Newsletter that you are already in the category of serious newsletter business owners that are committed to growing quickly and efficiently!

If you have any challenges executing this exercise, please don’t hesitate to reach out if you need some help gaining the clarity before moving to the next step.

Final Reminders For Newsletter Issue #11

Read this section if you want to stay on top of the key updates that directly impact you as a loyal subscriber to The Pursuit Newsletter. The specific reminders in this section will be changed and modified every week, and will always be relevant to you on your journey to starting, building, growing, monetizing and scaling your newsletter into an amazingly successful media company.

Final Reminder #1: Thursday January 25, 2024 is when the next issue of The Pursuit Newsletter will be sent - Make sure to set up a calendar reminder on your phone

Final Reminder #2: We are still seeking a founding advertiser for The Pursuit Newsletter. All information about this can be found here in the “P.S. section” of the advertising page of our website

Final Reminder #3: If you have any issues or challenges implementing or executing anything in our newsletter today, please let us know by replying to this email

Final Reminder #4: If you need a direct link to the previous issue of The Pursuit Newsletter click here

Final Reminder #5: Don’t forget to read this page if you are a brand new subscriber!

See You In The Next Issue & Make It A Great Day!
The Pursuit Newsletter Team

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