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- The Pursuit Newsletter Issue #8
The Pursuit Newsletter Issue #8
Thursday, November 23, 2023
The Pursuit Newsletter Issue #8
Welcome to The 8th Issue of The Pursuit Newsletter!
We hope you had a wonderful Thanksgiving with your family, and also hope that you are having a great week!
With all of that being said, here is the news that will matter the most to you as a loyal subscriber of ours.
News Item #1 - Over the last two weeks we took the time to add more content to The Pursuit Newsletter YouTube Channel.
Details - As of right now, there are 26 videos on our YouTube channel (and more are on the way). We are sharing this news with you because we want to show you how we are executing our vision on YouTube to help us grow our newsletter business. By showing you how we are leveraging the YouTube platform for our business, it will hopefully give you the inspiration you need to take action on creating an amazing YouTube channel for your newsletter business.
News Item #2 - A brand new section will be added in today’s newsletter! This new section will be all about helping you maximize the YouTube platform to help you grow your newsletter business.
Details - Because we as a team are passionate about using the YouTube platform to generate targeted website traffic for a newsletter business, we felt that it was necessary to add this section in the newsletter for you going forward to support you in executing that.
Ok, it’s time to get to work!
Best,
The Pursuit Newsletter Team
P.S. If you have a new idea about how to make this newsletter more valuable for you, please hit “reply” on this email and let us know! We are fully committed to helping you build a newsletter that thrives and want to hear your ideas.
P.P.S. Did A Friend Email You This Newsletter? Click Here To Subscribe!
Table Of Contents For The Pursuit Newsletter Issue #8
1. Reminders For The Pursuit Newsletter Community
2. Rapid Fire Newsletter Business Building Tip
3. Question of The Day
4. Need More Subscribers? Read This Section!
5. Leveraging YouTube To Grow Your Newsletter
6. Final Reminders From The Team
Section: Reminders For The Pursuit Newsletter Community
Below you will find specific reminders that will always be relevant for you to stay on top of as a new or current subscriber. This section will always be published in every issue of The Pursuit Newsletter. Feel free to scroll past this if you have already reviewed it in the past.
Reminder #1: The First Four Newsletter Issues
Below are the direct links to the first four newsletters that we published.
The first four newsletter issues that we published create the powerful foundation that we know you need when building a newsletter business…regardless of where you are currently starting from.
Every single one of these newsletters will always be valuable and relevant to you on your journey.
If you haven’t already done so…
Make sure you open up, and go through each one of these issues on your own time when it makes sense for you to do so!
Reminder #2: Read This If You Are A Brand New Subscriber
If you are a brand new subscriber to The Pursuit Newsletter…
By taking the time to read this page (linked above), you will be provided with the solid foundation you need to get the most amount of value from our site, in the shortest time possible.
Reminder #3: Looking For A Previous Newsletter Issue?
If you are looking for a previous newsletter issue that we published, this is the link you need to click.
Yes…Every single newsletter we create is published on the homepage of our website, but sometimes it is difficult to find the one you are looking for. That is why we created this specific page for you and other loyal subscribers to get instant access to previous issues.
Reminder #4: Looking For A Previous Website Article?
If you are looking for a previous article that we published on our website, this is the link you need to click.
The first 16 articles that we published on our website were created before we launched our email newsletter. Every single one of these articles will add an immense amount of value to you as you start, build and grow your newsletter business into a success.
Reminder #5: Interested In Advertising With Us?
We know that you may not be an ideal advertiser for us, but we realize that you may know others who would be interested. Feel free to share this link with those who you believe would be a good fit as an advertiser for us.
Reminder #6: Have Feedback? Hit “Reply” On This Email
If you have any feedback whatsoever about our entire newsletter (or website), please hit reply or send us an email! We want to serve you to the best of our ability as a loyal subscriber of ours.
Every week we will include one actionable newsletter business building tip in this section. This “Rapid Fire Tip” will always have a direct impact on your business. After you execute the idea, let us know what happened by replying to this email. We want to make sure that we are helping you grow with everything we produce and publish!
Tip: Use Paid Ads To Grow You Subscriber List Faster
If you have never considered using paid advertising to grow your newsletter business, you may want to reconsider using this strategy.
The fact of the matter is that…
Once you set up your newsletter business website in a way that adds value to your target market, and converts new visitors into subscribers on a relatively consistent basis, then it is time for you to figure out how to put your site in front of the right people on a larger scale, so that more people in your niche have the opportunity to sign up for your newsletter.
There are multiple different advertising platforms for you to choose from to help you drive targeted traffic to your newsletter business website, but the big ones that should be on your list include, Facebook, Twitter, Google, and YouTube.
How you choose to create your ad and structure your campaigns, are entirely up to you, but what we will say is this…
Make sure that your ads promoting your newsletter business speak directly to the deepest desire/need of the market that you are serving, where the ad effectively “sells the click” over to your site to learn more about what you offer.
Once the visitor gets there, then it is up to your site to convert them into a new newsletter subscriber or not.
The goal you should be working towards is to acquire new newsletter subscribers is between $1-$3 per subscriber.
If your costs to acquire a new subscriber are higher than that, you may want to figure out where you are going wrong with your campaign.
In future newsletters, and website articles that we publish, we plan on creating more content about this topic to help you execute your paid ads strategy effectively.
Section: Question Of The Day
If you are inspired to answer the question of the day, hit reply on this email. As a team, we look forward to reading what you send us. If you don’t want us to publish your answer in a future issue, please let us know when you send us your reply.
Question Of The Day
How do you get inspiration for your newsletter business?
Example Answer: “When I need inspiration for my newsletter business, I read other newsletters from publishers that I like. This normally gets my creative juices flowing and gets me back into the work that needs to be done!”
Section: Need More Subscribers? Read This Section!
Every week we will include one actionable tip, strategy or method that will directly impact the growth of your newsletter subscriber list. Helping you effectively grow your newsletter subscriber list is important to us, which is why we will always include this section in every single newsletter issue!
Execute This: Find Opportunities To Leave Strategic Comments In Social Media That Drive People Back To Your Newsletter Business Website (So They Can Sign Up)
There are multiple places online where you can leave comments on specific posts that have been made.
Each one of these places has their own way of packaging the experience for their users to interact via comments.
The key to this strategy is to add value with the comment that you leave (where your answer is related to the newsletter you are building).
After you finish your comment, you can then leave a “breadcrumb” back to your website where your link is positioned in a “cool non-spammy way” where it is a “welcomed plug” versus a spammy post that isn’t liked by the person reading it.
A great place to see this in action is on Reddit’s website.
So…
Go and find conversations that are relevant to the newsletter you are building, and create comment replies that support the newsletter you are building (where you drop the link to the homepage of your newsletter business site).
This is a very effective way to build authority in your niche and drive super-targeted traffic into your newsletter business website.
Section: Leveraging YouTube To Grow Your Newsletter
Every week (until further notice) we will be including this section in our newsletter to help you start, build, grow, and manage a YouTube channel for your newsletter business. Each week, you can count on getting effective tips and strategies to execute that will help you grow an amazing YouTube channel that supercharges the growth of your newsletter business.
In our previous newsletter, we started talking about using YouTube as an effective channel to help you drive targeted traffic into your newsletter business’s website that will help you effectively build authority in your niche and grow your newsletter subscriber list at the same time.
To take what we shared in the previous newsletter, and provide you with even more value, we want to talk about “how to think about the creation of content” in YouTube that supports the growth of your newsletter business.
Why Using A “Playlist” Strategy Is The Easiest Way To Start on YouTube
When you start a YouTube channel for your newsletter business, it may be hard to think about the type of content you should create on your YouTube channel that will support the growth of your newsletter.
Don’t worry, we have you covered! The key is this…
Start thinking about the content you create on your YouTube channel via a “series of playlists” that address the specific needs/wants/desires of your target market.
The bottom line is that there are two types of playlists you need to be thinking about.
Playlist “Type 1” - Internal Videos That Add Value To Channel Visitors
Playlist “Type 2” - Videos That Attract The Right People In Your Niche
In this newsletter we will be covering “Type 1” playlists to help you get started, and in the next newsletter we will be covering “Type 2” playlists so you can build on the success of what you executed in today’s newsletter.
Here is the list of “Type 1” playlists that we have created for our channel.
This list below is in no particular order.
“Type 1” Playlists
Playlist #1 - “All Videos”
Every video we make will be in this playlist.
Playlist #2 - “Ads For Everyone”
All “general advertising” videos that could be used for advertising purposes now or in the future will be in this playlist. Each video in this playlist will drive people to the homepage of our website.
Playlist #3 - “Ads For Niche”
All of the “niche focused” videos that could be used for advertising pusposes now or in the future will be in this playlist. Each video in this playlist will drive people to the homepage of our website.
Playlist #4 - “Website Walkthroughs” (Computer/Mobile)
All videos that walk people through our website step by step are in this playlist. We have a playlist for people looking through our site on the computer, and another playlist for people looking through on site on a mobile device.
Playlist #5 - “Newsletter Issue Overviews”
All videos that walk people through every single newsletter we publish will be in this playlist. We want each one of these videos to inspire people to go to our website to read that specific newsletter issue.
Playlist #6 - “Ads For Website Content”
All videos that inspire people to go and read a specific article on our website will be in this playlist. These can be used for advertising purposes in the future.
Playlist #7 - “Welcome Videos”
All welcome videos for the channel will be found in this playlist.
Playlist #8 - “Website Updates”
All videos that are about updating specific parts to our website that will add more value to our market will be in this playlist.
As you can see from the specific list…
Each playlist that is listed above provides you an easy way to think about what you need to start making for your YouTube channel right from the beginning.
These playlists are easy to create content for, and it shouldn’t take you more than 2 weeks to get it all initially done.
After you create the content for these type of playlists on your channel…
Then it is time to start thinking about the specific “niche-centric videos” that you will need to create on YouTube that will attract the right person in your niche.
These “niche-centric videos” are the specific videos on your channel that your market finds because they are searching for something that is related to your newsletter business.
These types of videos will always be in your “Type 2” playlists.
Also…
Videos in “Type 2” playlists have the videos you want ranked in the search engines that become “virtual vacuum cleaners” when it comes to generating traffic into your newsletter business website.
These specific “Type 2” playlists, and the content to include inside of them will be covered in detail in the next newsletter we send! So stay tuned, and tell your friends so they can sign up before that newsletter is published!
Now it is action-taking time!
Go make this happen for your newsletter, and then be ready for the next newsletter when we provide you the second part!
Section: Final Reminders From The Team
Every week, we will always close out our newsletter with the “final reminders” that we want to make sure you are aware of as a member of our community. The reminders in this section will change on a more frequent basis, and should never be “skipped over” due to the kind of content we plan on including in this section in the future.
Final Reminder #1: Thursday December 7, 2023 is when the next issue of The Pursuit Newsletter Will Be Sent - Make sure to set up a calendar reminder!
Final Reminder #2: We are still currently seeking a founding advertiser for The Pursuit Newsletter. This advertiser will get special privileges that won’t be given to any other advertiser in the future. Click Here, and scroll down to the “P.S. Section” at the bottom of the page for details.
Final Reminder #3: If you have any issues implementing or executing anything in our newsletter today, please let us know. We are here to help you create success.
Final Reminder #4: If you need a direct link to the previous issue of The Pursuit Newsletter click here.
Final Reminder #5: Again…if you are a brand new subscriber, and are just getting started in this business, make sure you click here to start your journey with us. You won’t regret it, we promise!
See You In The Next Issue,
The Pursuit Newsletter Team
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