The Pursuit Newsletter Issue #4

Hello Fellow Newsletter Business Owner,

Welcome to The 4th Issue of The Pursuit Newsletter!

Today’s quote for The Pursuit Newsletter is:

“The only place ‘success’ comes before ‘work’ is in the dictionary.”
-Vince Lombardi

Our Thoughts: When you set out to build a newsletter business, you must fully embrace this quote, and what it really means.

The fact is…

In the early days of starting, building and growing a newsletter business, it will totally suck because starting at “zero” without any momentum is never fun!

Here is what we will say though…

As long as your newsletter is creating a valuable experience for a specific market that needs what you are creating, and you know how to get in front of that market on a consistent basis via multiple different free and paid ways, we know that success is guaranteed for you.

Doing the work is what it takes, and there are absolutely no shortcuts whatsoever!

Is This Your First Time Reading The Pursuit Newsletter?
Click This Link Below Right Now

Here are the four important content sections you will read on that page:

After you gain a solid understanding of the content on this page…

It will help you get the most amount of value from every single thing we publish for you in the future because, you will know where and when to apply what you learn over the lifetime of being a loyal subscriber of The Pursuit Newsletter.

Table Of Contents For The Pursuit Newsletter Issue #4

1. Personal Letter From The Pursuit Newsletter Team

2. The Pursuit Newsletter Published “Articles Of Interest”

3. Need More Subscribers? Read This Section!

4. The Pursuit Newsletter Important Company Updates and Reminders

5. What Can I Expect In The Next Issue Of The Pursuit Newsletter?

Section #1: Personal Letter From The Pursuit Newsletter Team

Dear Newsletter Business Owner,

We have a very important announcement…

If you like reading our newsletter on The Pursuit Newsletter website, you must understand something that is changing (starting with the 5th issue of this newsletter).

Going forward on our website…

You will have to be an email newsletter subscriber of ours to read all future newsletter issues published on the website.

This is what that means…

When we publish The Pursuit Newsletter Issue #5…

If you want to read that specific issue on our website, you will have to already be a subscriber to our email newsletter.

Newsletter Issues 1, 2, 3, 4: Will ALWAYS be available on the website to ALL WEBSITE VISITORS.

Newsletter Issues 5, 6, 7 (and beyond): Will ONLY be available on the website to EMAIL NEWSLETTER SUBSCRIBERS (it will ask you to login).

If you want to secure your spot on our email newsletter list, sign up here.

Like Reading Our Website Articles? No Worries!

Even though we are setting things up like this for future email newsletters, we want you to know that all current (and future) website content articles that we publish will always be available for everyone to read and consume on our website.

For example…

An article that we plan on publishing soon will be…

“The 5 Benefits To Starting, Building and Growing A Newsletter Business”

After this “web content” article is published to our site…

You will be able to access it in our website content archive.

Here is another link below that will take you to our website content archive where all website content articles will be easily accessible to you now and in the future.

We hope that you find this aspect of our newsletter and website valuable as a newsletter subscriber. Please feel free to contact us to let us know your thoughts about this if you have something that you would like to share!

To Your Personal Pursuit To Creating A Successful Newsletter Business,
The Pursuit Newsletter Team

P.S. Did a friend send you the link to this newsletter issue? Sign up Today!

Section #2: The Pursuit Newsletter Published “Articles Of Interest”

The articles featured in this issue of The Pursuit Newsletter “piggyback” the articles we highlighted in the previous issue of The Pursuit Newsletter.

Review the ones you believe need to be read, and ignore what you don’t need.

All the articles here in today’s newsletter are focused on producing the absolute best content possible for your visitors and newsletter subscribers.

We love updating this section every week in the newsletter with the content that we know you are looking for!

Article #1: Writing The First Post On Your Newsletter Business Website

Pay Attention: This article will help you “focus in” on your content to easily determine what makes sense to publish on the website, and what will make sense for you to publish in your newsletter…after your newsletter’s launch day!

Article #2: Writing Pillar Content For Your Newsletter Business Website

Pay Attention: This is one of the most important articles we have published on our website. It covers one of the most important skills you need to acquire if you are serious about building a newsletter business website that attracts the right people into your newsletter!

Article #3: Writing Your First Newsletter Before Launch Day Happens

Pay Attention: Writing and publishing a newsletter before launch day is essential if you want to create a great experience for brand new people who sign up on your newsletter’s launch day!

Section #3: Need More Subscribers? Read This Section!

In the “articles of interest” section above, we highlighted specific articles related directly to the creation of specific content that you will need to make and publish before and after your newsletter’s launch day.

In this specific section of The Pursuit Newsletter today…

We want to “flush out” this concept of “content creation” beyond what is covered in those articles, and we want to boil everything down for you to one big idea that you can run with as you create content for your business.

Take what we cover here to heart, and implement what you learn to the best of your ability between now and October 12, 2023 (when the next issue of The Pursuit Newsletter is published and sent to you via email).

The Big Idea For Creating Content For Your Business

When you run a newsletter business, you have to create two types of content on a consistent basis.

1. NEWSLETTER CONTENT - Content for your newsletter emails that are sent directly to your newsletter subscribers via email (you have a choice about publishing your email newsletters to your website too)

2. WEBSITE CONTENT - Content articles that are created specifically for your website that are integrated into your email newsletter issues when it is appropriate to bring attention to them (just like we did today in the section above)

Here are links to the three previous newsletter issues on our website:

The Pursuit Newsletter Issue #1

The Pursuit Newsletter Issue #2

The Pursuit Newsletter Issue #3

Here are links to three website content articles on our website:

What Is A Newsletter Business? - Quick and Easy Answers

What Is Really Possible With A Newsletter Business?

Starting A Newsletter Business? Do These 5 Things First!

When it comes to creating these two types of content, the big idea we want you to engrave on your heart is this.

The Content You Create For Your Newsletter Business Must Address The Needs, Wants and Desires Of The Market You Are Serving, And NEVER Veer Off From That Focus, Or Else… People Will Lose Interest And Leave!

Read that again one more time, so that you can fully understand where The Pursuit Newsletter team is coming from when it comes to the creation and promotion of content for your newsletter business.

Keeping this “top of mind” at all times is so crucial for you to create the success that we know is possible for you with your newsletter business (and website).

Take Time To Understand Who Your Target Subscribers Are

When you are in the position of “content creator” (as a newsletter business owner), and have really taken the time to get to know WHO your ideal newsletter subscriber is that you want to attract…

It gives you the special power to create specific pieces of content on your website, and in your newsletter that hit the specific “hot buttons” that you know will get your target subscriber to click and consume what you create.

When you continually deliver your target newsletter subscribers the content that you know they will always want (over a consistent period of time), the amount of trust and loyalty you create with them will only continue to grow.

This “brand equity” that you build with your audience can’t be bought, it must be earned!

The best way to do it is to continually deliver the value you know your audience needs between creating website articles and email newsletters that meet your target subscribers right where you know they are in their mind, and on their path.

As you begin to grow and build out the content inside of your website (via website content articles), and as you continually create and send email newsletters that directly resonate with the people you serve (where the engagement rate is through the roof)…

Then and only then should you think about adding other types of media into your “content creation mix” that will add even more value to them over time.

An example of adding a mix of different types of content would be…

Adding in audio content via a podcast, or long-form or short form video content that you know takes your newsletter and website content to the next level.

Make Signing Up For Your Newsletter A No Brainer!

Create website content that is so good…

That people know that your newsletter is what they need!

KEY: Make the content so good that your newest website visitors are looking for your newsletter sign up page before they ever finish the article they landed on either through a paid ad, or through a post they found in their social media feed!

Create specific newsletters that speak to the heart and soul of the market you are serving…

So they are inspired to forward the specific email newsletter to certain contacts in their network, and where they will tell other people about what you have created for them!

KEY: Create newsletters that people look forward to receiving because it gives them exactly what they want (because you have done your homework on them as a market before you ever launched your newsletter business)

Remember…

You are not the focus!

Your target subscriber avatar (and those that are currently in your newsletter subscriber list), should be the ones that are “put up on the pedestal” and served with the best possible content that you know will help them get what you know they need (even if they have never told you directly!)

Without beating a dead horse here, and to close this section out…

When you create the content your market needs, and then when you put it in front of them in an effective way (while illustrating to them how your content will add value to their life), subscribers will easily sign up for your newsletter over time, and you will be well on your way to creating a successful newsletter business that you can be proud of (and desirable to buyers in the future if you choose to go down the route of selling your business).

If you haven’t already done so…

Take the time to understand WHO your target subscriber is that you want to attract into your newsletter list, and do everything in your power to understand them the very best way you can.

This will help you create the content you need for your website and newsletter that will help you create the success that we know is possible for you!

Bonus Tip For This Section: Need Help Understanding Your Market?

One of the easiest ways to dig into understanding your market, is to go read the 1-star, 2-star and 3-star amazon reviews for the books that are inside of your niche.

After you get through the first 10 reviews on one popular book in the niche that your newsletter serves, you will have a way better idea about your market and what they need (and/or are looking for)!

As always…

If you have any questions or experience any challenges implementing everything in this section, please feel free to reach out to us so we can help you get the clarity that you need to continue moving forward in your business!

Talk Soon,
-The Pursuit Newsletter Team

Section #4: The Pursuit Newsletter Important Company Updates and Reminders

In every issue of The Pursuit Newsletter, we focus on providing you with the key updates that we believe you will want to know about. If you have any feedback about any of these in the future, please don’t hesitate to hit reply or reach out to us about them.

Important Company Updates

• The next issue of The Pursuit Newsletter will be published on Thursday October 12, 2023 (make sure you set up the reminder on your phone)

• We just launched this website here on September 3rd 2023. If you find any blatant errors or things that need to be corrected, please let us know

• We are seeking a founding advertiser who is interested in working together with us in a creative way to help us scale up the growth of our newsletter, while creating a win/win situation. If interested, click here and scroll down to read the P.S. section at the bottom of the page.

Important Company Reminders

• The FIRST 4 ISSUES of The Pursuit Newsletter will always be free and available for you to read on the website forever

• FOR THE 5th ISSUE of The Pursuit Newsletter (and beyond), you will need a verified email subscription with us to access any specific issue you want to read on the website. Sign up now to make sure that is not a challenge for you in the future when reading any newsletter issue on our website.

• REMEMBER ABOUT THE START HERE PAGE: If you are a new subscriber with us make sure you start your journey with us on the Start Here Page. The Start Here Page is one of the most important pages on our website, and will get you started on the right foot when starting, building, launching and growing a newsletter business!

• If you need to reach out to us at all, feel free to contact us here

Section #5: What Can I Expect In The Next Issue Of The Pursuit Newsletter?

Because we want to give you something to look forward to in the next issue of The Pursuit Newsletter on the 12th of October, here is a taste of what you can expect…

We will dive deeper into the achievement of the key metrics you will need to have in front of you, before you begin pursuing advertisers for your newsletter (assuming that you are running your newsletter like a media company).

We will break things down for you further, and help make it easy for you to achieve what you must have in place before doing the work to land advertisers in the future.

There will be other great pieces of value in the the next newsletter, but achieving the key metrics your need before pursuing advertisers will be the focus!

IMPORTANT: If you haven’t already gone through our “Start Here Page” to help you begin the process of taking action on your newsletter business, we recommend you get that done ASAP!

Here is the link you can click (below) that will get you to the right place, so you can begin the process of taking action on your newsletter business in the most effective way possible.

Until Next Time,
The Pursuit Newsletter Team

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