3 Other Important Pages To Have On Your Newsletter Website

Because you are building a newsletter business, and because we as a team know that you want your newsletter business to be a successful venture, it is essential that you have these “other important pages” on your website before your official launch day.

In our article, Why Creating A “Start Here” Page Is A Smart Move For Your Newsletter Business Website, we covered the main reasons why creating a “Start Here” page helps you grow your newsletter business faster and more effectively, and explained why having that page created before your official launch day is essential to create long term success.

In this article, we are going to cover the other key pages that we believe you should have on your website before you officially launch your business.

But before you read any further…

Make sure that you have read and completed the steps in the articles linked below. Skipping ahead won’t help you here, so get this stuff done for your business before moving forward!

1. Starting A Newsletter Business? Do These 5 Things First

2. The 5 Things To Consider When Creating A Name For Your Newsletter Business

3. Buying A Domain Name For Your Newsletter Business - 5 Things To Figure Out

4. 18 Smart Questions To Ask (And Answer) Before Buying Newsletter Business Software

5. The Quickest Way To Create Your First Newsletter Business Logo

6. 3 Ways To Set Up The “Sign Up Process” For Your Newsletter

7. Writing The First “Post” On Your Newsletter Business Website

8. Writing Pillar Content For Your Newsletter Business Site - 5 Parts

9. Why Creating A “Start Here” Page Is A Smart Move For Your Site

Table Of Contents

The 3 Other Important Pages That You Should Have On Your Newsletter Business Website Before Launch Day

The 3 Other Important Pages That You Should Have On Your Newsletter Business Website Before Launch Day

After you complete the “Start Here” page for your newsletter business website, make sure you create and publish these three other pages on your site before you officially launch your newsletter business.

Think of each one of these pages like other “pillar pages” for your site that will always be there no matter how your business changes or evolves over time.

How you choose to create and format each one of these important pages for your site is ultimately up to you. Feel free to use this article as a guide, and make sure to check out our versions of the pages that have been created.

By reading this article, and viewing our personal versions of these three pages (linked below), it will give you all the inspiration you need to create these pages for your business.

Page #1: About Page

Answer This Question: “Who Are You, and What is Your Story?”

While having an “about page” on your website seems like an obvious page for you to have, you wouldn’t believe how many website owners forget to publish this page before they launch their site.

As a newsletter business owner, brand new visitors to your newsletter business website will want to know about you, and the newsletter that you are building.

Why It’s Smart To Create An About Page: On your newsletter business’s about page, it gives you the best possible way for you to highlight the important things about your business, so brand new visitors have an idea about who you are, why you exist, and what your intention is with your website and business is over the long run.

Keep In Mind: New visitors will also most likely view this page before or after they review your “Start Here” page to get a better idea about who is behind this site, and why the website exists.

If you aren’t sure about what specific pieces of information you should include on your about page, use this list below as a guide.

1. What - Answer the question visitors have about “what” this website is, and the value the newsletter will provide them (concrete deliverable)

2. Why - Answer the question visitors have about “why” the newsletter and website exists (people “buy” why - make it emotional if needed)

3. Who - Answer the question visitors have about “who” is behind the website (inject personality in the bios if it makes sense)

4. How - Answer the question visitors have about “how” the business runs, and how the business will provide value to them as a user if they choose to continually visit the website, and stay subscribed to your email newsletter (make it as clear as possible)

5. Other - Answer any other questions that you believe should be answered for the audience. One way you can do this is via a small FAQ section at the bottom of your about page. You can address anything else that you believe needs to be covered in this FAQ section (put yourself in the shoes of your market and audience, and exercise your empathy muscle here - only include what is absolutely necessary here without any fluff whatsoever)

Remember…

There is no one-size-fits-all solution for an “about” page, so package and deliver your “about page experience” for new visitors in a way that you believe is best.

Example For You To Model: If you need some inspiration, feel free to check out our about page here on The Pursuit Newsletter website. You can use it as a guide to create the about page that makes sense for your newsletter, but don’t directly copy it (model it).

Page #2: Advertise

Answer This Question: “How Do I Give You Money To Reach Your Audience?”

Because you are building a newsletter business that generates profit on a yearly basis, where the majority of the revenue for your newsletter business is generated from sponsors and advertisers, having this page on your website before launch day is essential.

There are many ways to create and package this page experience for future advertisers depending on how you have set up your entire business, and how you want this aspect of it to run.

Before you create the advertise page, make sure you figure out:

1. How you want advertisers to reach out to you if they are interested

2. How you will process those individuals who want to advertise

3. How you will deliver analytics to advertisers for their campaign (weekly)

4. How you will encourage advertisers to continually advertise again

Setting up a basic “lead processing and customer system” that addresses these four things above would be a smart thing to finish before you get overwhelmed with leads and customers.

Also, with all of that being said…

Make sure that you also figure out how you want to have your advertise page illustrate to brand new advertisers why it is valuable for them to advertise with you.

This means that you must include specific pieces of information that illustrate for advertisers why advertising with you makes sense for them.

If you can’t illustrate the value that your newsletter delivers to the market of advertisers, there is no reason why advertisers should even consider advertising with you at all.

Make sure you also include this information on your advertise page:

1. How many subscribers your newsletter has (and growth rate)

2. The open rate of your newsletter (24 hours / 2 days / 7 days)

3. The click through rate of your newsletter on ads that run

4. Traffic coming to your site (the entire website in general)

5. Website traffic on specific pages (homepage, subscribe page etc.)

6. Engagement rate on website (bounce rate, pages per visit etc.)

The key thing you want to make sure of is that you provide future advertisers an easy and quick way to understand what it would mean for them if they chose to advertise in your newsletter, and/or on your site.

Exercise For You: Put yourself in the shoes of a future advertiser, and create the page that you believe would make sense for you if you were looking to advertise in a newsletter or website like yours. What info would you want to know, and what questions would you ask?

Now…

Obviously, when you launch your newsletter business website when you don’t have any traffic or subscribers…

The first version of this page will look much different compared to when you have more subscribers and traffic for your newsletter and site.

Version #1 For Advertise Page (Before You Launch): Make sure that you have the first version of this page honestly explain that you are just starting your newsletter, and that this page will be updated soon with the important information that you know advertisers will want to know before spending their advertising dollars with you.

We also recommend that you provide them a way to “raise their hand” for more information about your website and newsletter analytics before you actually update the page into Version #2. This will give them the first right of refusal to advertise with you before you pursue other advertisers.

Version #2 For Advertise Page (After You Launch): After your newsletter and website are off the ground and doing well, where you have a good chunk of newsletter subscribers and traffic coming to your site, you can then update your advertise page to be in alignment with what this article recommends that you do. This will allow you to provide the necessary amount of information and value to advertisers before they decide to advertise on your site.

Following this “Version #1” and “Version #2” strategy when it comes to the creation and management of your advertise page just makes sense.

Remember…

There is no one-size-fits-all solution here for an advertise page, so package and deliver your “advertise page experience” for new visitors in a way that you believe is best (before and after you launch your newsletter).

Example For Your To Model:If you need some inspiration, feel free to check out our advertise page in its current state here on The Pursuit Newsletter website. More likely than not, you will see “Version #2” of our advertise page at this time. You can use this page as a guide to create an advertise page (in the future) that makes sense for your newsletter. Don’t directly copy the page, just model it and use it as inspiration.

Page #3: Contact

Answer This Question: “How Do I Get In Touch With You?”

Make sure that you create a page on your website that communicates how visitors can get in touch with your newsletter business.

When making this specific page before you launch, it would be smart to provide visitors multiple ways to get in touch with you.

When you have multiple ways for visitors to reach out to you, it allows them to reach out to you in a way that works best for them.

Don’t forget to set a good expectation for each contact method!

By letting leads, customers and subscribers know the time it will take for you to get back to them, you set a good expectation and create a great reputation for your business.

The more clear you are on the front end before people reach out to you, the easier it will be for you to manage on the back end when handling each request.

Remember…

There is no one-size-fits-all solution here for a “contact” page, so package and deliver your “contact page experience” for new visitors in a way that you believe is best.

Example For You To Model: If you need some inspiration, feel free to check out our contact page here on The Pursuit Newsletter website. You can use it as a guide to create the contact page that makes sense for your newsletter, but don’t directly copy it (model it).

Now That You Know The 3 Other Important Pages To Have On Your Newsletter Business Website, Now Is The Time To Take Action…

Here at The Pursuit Newsletter, we are focused on serving the “online newsletter business owner” who wants to reach their newsletter business goals as quickly as possible.

The content on our site and in our email newsletter, will absolutely give you the “entrepreneurial edge” you need as you start, build and grow your online newsletter business into what you know it can become.

The content you will find on our website, and in our email newsletter, will absolutely help you in a major way as you continue your pursuit of being an online newsletter business owner that reaches their goals.

Make it a great day!

-The Pursuit Newsletter Team